CreatorIQ recently conduced research with TikTok to find out how brands are doing marketing on TikTok and which brands are seeing the most success. The full report talks about how brands should collaborate with content creators to achieve more engagements and customers. According to the analysis, 55% of TikTok users say that they are more likely to trust brands if a content creator is talking about them, rather than seeing brands on ads on their feeds.
The analysis shows that brands should work more with content creators but not all content creators can help brands grow. CreatorIQ says that content creators should have consistency to win customers’ trust. If a content creator talks about a brand just for a few days, not many users show interest in buying the product. But if the creator talks about a brand for months or even years, then users are more likely to buy the product.
This means that brands should do long term partnership with content creators if they want to attract more customers. It is also best if brands research about creators who align with the brand’s interests. Engagement rates play an important role in spreading a brand’s message. Based on Earned Media Value (EMV), beauty and fashion are most popular on TikTok. The beauty and fashion brands should work harder to advertise on TikTok as it is a key to attract many customers in this category.
CreatorIQ’s report also talks about top 100 brands on TikTok which can help in providing insights about how to approach the platform and which categories can help brands. Amazon is the most popular brand on TikTok, followed by NBA, NFL and Sephora.
Read next: Report Shows Many Businesses Are Quick in Implementing AI But They Are Struggling to Scale It